Fingerprinting is a technology that allows identifying specific media to generate report and statistic: when and where the content was broadcasted.
A typical application is the control of political announcement during election period, where the Fingerprinting allows controlling the number of ADV broadcasted by political parties and its compliancy with rules.
Fingerprinting is the process of extracting unique characteristics of the content. This unique characteristic is used to identify the media. When the Fingerprint of the input source matches with a Fingerprint in the database, detection is registered and reported.
The comparison can be done with the content stored on customers database and also with database on Internet.