XMAM Plus
AI-Powered Media Asset Management for the Broadcast Industry
XMAM Plus redefines media management for Radio and TV broadcasters. This advanced solution enhanced by AxelTech’s innovations provides a robust, flexible, and fully integrated platform for multimedia archiving and production workflows. With competitive pricing and exceptional value, XMAM Plus is engineered to enhance operational efficiency while maintaining an intuitive user interface, ensuring a seamless experience in managing complex media assets and optimizing production processes.



XMAM Plus is a sophisticated Media Asset Management (MAM) system specifically designed for Radio and TV broadcasters. It handles media storage, management, and editing processes while integrating with existing broadcast systems.
The solution combines AI-driven automation for metadata tagging, transcription, and summarization with flexible storage options (cloud, LTO, and disk). It also supports efficient collaboration through its web-based non-linear editing tool, XTimeline, and offers seamless integration with AxelTech’s broadcast automation, logging systems, and newsroom computer systems (NCS).
XMAM Plus integrates advanced AI-driven media management, collaborative editing, and flexible, scalable storage options — all within one unified platform. It provides broadcasters with a comprehensive solution that automates key workflows such as metadata tagging, transcription, and summarization while integrating with existing broadcast automation and newsroom systems and offers deep storage management across multiple media formats (LTO, cloud, disk).
This means users can manage their media assets efficiently, collaborate effectively, and secure their content for long-term use — all while maintaining full control of their workflows and storage infrastructure.
What are the benefits of XMam Plus for your organization?
- AI-Powered Automation Efficiency: XMAM Plus significantly reduces manual data entry and searching time by automating metadata tagging, transcription, summarization, and keyword generation, allowing users to quickly find the content they need. The built-in AI features significantly reduce the human labor in organizing and managing content, leading to faster content discovery and processing.
- Collaboration. With XTimeline, production teams can work together on editing tasks without needing a complex NLE setup. The system allows seamless collaboration directly from the asset library, making it easier to share and edit resources.
- Content Discovery. The AI-driven features help users quickly search and organize media files based on keywords, transcriptions, and other metadata, improving overall content search.
- Seamless Workflow Integration. XMAM Plus integration with existing broadcast automation and newsroom systems (via MOS protocol) ensures that users have a smooth workflow from content creation to broadcast, without the need to switch between multiple disconnected tools.
- Data Security. With deep archiving options across multiple platforms, including LTO, cloud storage, and disk, XMAM Plus ensures that valuable media assets are securely stored for long-term access and disaster recovery.
- Flexibility. The system provides flexible storage and editing options that adapt to the specific needs of different users, from content production teams to archivists, streamlining their operations.
- Enhanced Production Efficiency. The integration of XTimeline allows for in-platform media editing and quick content output, saving time for production teams and simplifying the editing process, making it a key asset for teams working under tight deadlines.
- Future-Proofing. By adopting XMAM Plus, broadcasters ensure they are equipped with modern, AI-driven tools that optimize media asset management for future needs, helping to stay ahead in an increasingly digital and cloud-centric industry.
- Streamlined Workflow. It reduces operational complexity by centralizing media asset management, integrating with existing broadcast automation, newsroom systems, and editing tools, enhancing workflow efficiency and collaboration across teams.
- Flexibility and Scalability. With support for multiple storage solutions (LTO, cloud, disk), XMAM Plus offers flexibility for different business needs and long-term scalability as your media storage requirements grow.
Media Asset Management
Users will store, organize, search, and retrieve multimedia resources (audio, video, images) using XMAM PLUS. It helps manage assets across different platforms, including LTO tapes, cloud storage, and disk arrays.
Metadata Automation
AI-powered features automatically tag content with metadata, including transcription and summarization, making it easier to search and categorize content.
AI-Powered Automation
Automatic metadata tagging, speech-to-text transcription, content summarization, and keyword generation, are all powered by on-premise AI servers.
Flexible Archiving Options
Deep storage management supports multiple platforms, including LTO tapes, LTO libraries, cloud storage (Amazon S3, Wasabi), and disk arrays.
Web-Based Editing – XTimeline
A simple, intuitive non-linear editor for audio and video with multitrack capabilities, basic CG overlays, EDL export, and final rendering, all directly using assets from XMAM Plus.
The XTimeline feature will allow production teams to access and edit media directly from the system, with basic video/audio editing capabilities and simple CG overlays. This workflow supports collaboration and final output rendering, including EDL exports for further editing.
Audio Fingerprinting
Search and query based on audio segments using unique audio fingerprints. This feature provides reports on relative hits, enabling detailed tracking and verification, especially useful for advertisement certification in logging systems.
Integration with Broadcast Systems
MOS Protocol support for seamless communication with Newsroom Computer Systems (NCS).
Native integration with AxelTech’s automation, logging systems, and collaborative NLE tools.
Advanced Search & Organization
AI-assisted search capabilities that utilize transcriptions, keywords, metadata, and audio fingerprinting for fast and accurate content discovery.
Scalability & Security
Designed for scalability across small to large organizations, ensuring secure and long-term access to media assets.
For long-term preservation, users can manage deep storage across multiple systems, including LTO and cloud, ensuring that important media content is preserved safely and can be accessed when needed.
Deep Storage Options:
- On-Premise Storage: Support for LTO tape drives and libraries for physical archiving.
- Cloud Storage: Integration with cloud platforms like Amazon S3 and Wasabi for remote storage solutions.
- Disk Storage: Local single disk storage for long-term archiving.
AI Processing Options:
- On-Premise AI Servers: For organizations preferring to keep AI processing internal, ensuring full control over data security.
Editing Options:
- XTimeline Web Editor: A simple multitrack web-based editor for quick content editing and final output rendering.
System Integration:
- MOS Protocol: For integration with third-party Newsroom Computer Systems (NCS), improving newsroom workflows.
Support & Maintenance:
- Standard Support: Ongoing support for installation, configuration, and troubleshooting.
Advanced Support Plans: Optional extended support, including 24/7 technical assistance and on-site support for mission-critical environments
Platform:
- Built on PHO and MYSQL for robust media asset management.
Storage Support:
- LTO: Supports multiple generations of LTO tape drives and libraries.
- Cloud: Integration with Amazon S3 and Wasabi cloud storage.
- Disk: Support for local disk for long-term storage and retrieval.
Editing Features:
- XTimeline supports multitrack editing with basic CG overlays and EDL export for further editing.
Protocols:
- MOS Protocol for integration with NCS systems.
- REST API for integration with other broadcast and media systems.
AI Processing:
On-premise AI servers for processing media content (metadata tagging, transcription, etc.).
System Requirements:
- Operating System: Windows server deployment.
- Database: Compatible with MySQL
- Server Specifications:
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- CPU: Multi-core processors (Intel Xeon or equivalent recommended).
- RAM: 16 GB minimum.
- Storage: Configurable based on needs.
Case Histories
Teleroda – Playout Facility
Spain with SDI Sinopsys